PERFORMANCE IMPROVEMENT AND
BENCHMARKING ADVISORY SERVICES
Consulting Services: Marketing, Business Development & Sales
Besides providing traditional client support in strategic and tactical marketing at the corporate and business unit level, MGA's systematic and ethical competitive research program helps clients gain an accurate understanding of their competitors and market environment. Research data enables our professional team to give clients further competitive intelligence, apply it to fundamental business decisions, execute benchmarking initiatives and improve their operations. For example:
- Merle guided product strategy, positioning, business development and tactical operations for a New York-based skin care company that designs, produces and synthesizes protein polymers and incorporates them into uniquely formulated personal care products.
- The team performed positioning research for an innovative cosmeceutical product, identifying and isolating complementary positioning among both professional and consumer targets. Client was able to launch product on a shoestring budget by creating one set of matching promotional materials.
Consulting Services: Renewable Energy, Technology & Bio-Sciences
MGA’s experience in renewable energy, technology and bioscience provides clients with a superior resource for addressing strategic decisions, as well as their operating and market implications. For example, MGA principals:
- Directed product strategy, positioning and business development for a start-up biosciences company seeking to incorporate proprietary technology synthesizing protein polymers into uniquely formulated personal care products and for an internationally known security services company launching a SaaS-based product line.
- Developed growth and financing strategy for a start-up renewable energy device manufacturer holding five patents. Engagement included development of corporate business model, international market entry strategy and sustainable growth strategy.
Consulting Services: Supply Chain, Transportation & Logistics
MGA provides a knowledgeable and extensive skill set in Transportation, Logistics, and Supply Chain matters. Further, MGA, in partnership with Trans-Research International, owns a proprietary transportation rate database which directly benefits MGA’s supply chain clients during most logistics and transportation engagements. Working successfully together since 1991, the team has most recently:
- Identified savings exceeding 10% of annual inbound and outbound transportation expense for an international manufacturer and importer of child and juvenile safety products and a domestic manufacturer of automobile components.
- Developed an international freight cost savings project for a leading US microcomputer manufacturer covering all aspects of transportation, from supply chain sourcing and parts warehousing to handling of equipment returned under warranty.
- Re-engineered fleet and transportation operations for a privately-held $2.6 billion Mid-Atlantic meat processor and restaurant supplier, producing $4 million in annual savings, as well as enhanced performance.
- Provided advisory services for a multi-state metals processing company selecting a Third Party Logistics firm to manage transportation and distribution operations. Direct cost savings exceeded $2.5 million, or 10% of their transportation budget.
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