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Guiding Growth in Online Services
Submitted by hessam on Fri, 10/28/2011 - 16:39
Client:
Successful services firm considering launching fee-based online community for targeted clients
Services:
- Evaluate competitive environment
- Develop market-entry strategy
Results:
- Recommended termination of investment in new product development and further investment in line expansion
- Estimate immediate savings of $500,000
- Long-term benefit projected at $7 million